Glenmorangie Announce Justin Rose as New Global Golf Ambassador – Scotch Whisky News
Glenmorangie announce Justin Rose as new global golf ambassador
Rose who launched his career at The Open becomes Glenmorangie ambassador.
Glenmorangie is proud to announce Justin Rose as the brand’s new golf ambassador. Justin, who came to prominence as a 17 year-old amateur with a fourth-place showing at the 1998 British Open, is considered the perfect golfer to help the single malt whisky celebrate its partnership with The Open Championship. The 35 year-old superstar embodies Glenmorangie’s ethos of going to untold lengths to create its whisky, borne out of his selfless dedication to performing on golf’s biggest stages.
Glenmorangie, the Spirit of The Open, will feature Justin as the face of their campaign with the star golfer appearing in a series of brand films toasting a shared belief in the uncompromising pursuit of excellence, meticulous preparation and attention to detail. Justin’s role will be to share and celebrate Glenmorangie’s ethos around the world. His partnership with the brand includes scheduled appearances in the US and the UK in 2016.
Justin has firmly cemented himself among golf’s elite competitors with 19 worldwide titles, including seven wins on the PGA Tour and eight victories on the European Tour. Justin’s march to victory at the 2013 U.S. Open has been the Englishman’s greatest achievement to date, becoming the first Brit in 40 years to emerge victorious at one of golf’s toughest challenges. However, it was Justin’s remarkable finish at Royal Birkdale, holing his 50-yard approach from the rough on the 72nd hole, that made him part of Open Championship folklore and a fitting partner to champion Glenmorangie’s Open Championship association.
Marc Hoellinger, President and CEO of The Glenmorangie Company, said: “We are delighted to introduce Justin as an ambassador for Glenmorangie, The Spirit of The Open. Justin has inextricable links with The Open Championship, an event we have proudly partnered with for a number of years. A proven winner, Justin leaves no stone unturned in his quest to be the best. At Glenmorangie, it is a belief in being unnecessarily well made that drives the creation of our award winning whisky. There is a great deal of similarities in both our approaches and what we are trying to do in our respective fields”.
Justin Rose, currently ranked 7th in the official world golf rankings, said: “It is an honour to forge a partnership with such an iconic malt whisky and I am excited to be part of Glenmorangie’s plans to celebrate The Open Championship and what it stands for. Glenmorangie is a whisky I enjoy, and I have an appreciation of the history, traditions and years of experience and dedication that have gone into crafting its unique flavour and finish”.
Source: Whisky Intelligence.