JOHNNIE WALKER® & TOM DIXON: ICONS OF TASTE AND DESIGN UNITE AT MILAN DESIGN WEEK 2016 – Scotch Whisky News
JOHNNIE WALKER®& TOM DIXON:
ICONS OF TASTE AND DESIGN UNITE AT MILAN DESIGN WEEK 2016
April 15, 2016: Celebrated British designer Tom Dixon, OBE, has unveiled his immersive celebration of creative innovation with the opening of ‘The RESTAURANT by Caesarstone & Tom Dixon’ at Milan Design Week – a venue at which Johnnie Walker® was the accompaniment of choice.
Every year, Milan Design Week sees up to half a million extra people descend on the city for the largest fair of its kind in the world. This year marks the 55th anniversary of the prestigious festival. Its exhibitions showcase the latest in interior design and feature work from the world’s most important contemporary furniture designers.
‘The RESTAURANT’ consists of four extraordinary sculptural kitchens inspired by the elements – Earth, Fire, Water and Air – and has been created by acclaimed designer Dixon in conjunction with Caesarstone, makers of luxury quartz interior surfaces.
As well as a Johnnie Walker bar, ‘The RESTAURANT’ is also home to a stunning Johnnie Walker® Blue Label™ bottle art installation, created and designed by Dixon, which sits in the ‘Water’ section of The RESTAURANT. The installation is a dynamic and fluid design that expresses the flow of whisky and the versatile approach to design that is necessary for creating iconic Scotch blends.
The menu at ‘The RESTAURANT’ was created and designed by Arabeschi di Latte, the Italian food design studio founded by Francesca Sarti in 2001. All guests had the opportunity to visit the Johnnie Walker bar and enjoy whisky mentoring sessions hosted by Johnnie Walker brand ambassador Tom Jones.
Speaking about the collaboration, Guy Escolme, Global Brand Director for Johnnie Walker, said: “Taste and design go hand-in-hand, so when we were approached about bringing Johnnie Walker to ‘The RESTAURANT’, and to work closely with an international designer of the calibre of Tom Dixon, we were only too happy to get involved.
“The Johnnie Walker blenders are, at heart, designers themselves. At our Blenders’ Rooms in Scotland, they experiment with flavour from a palette of more than eight million casks to create perfect Scotch blends.”
‘The RESTAURANT by Caesarstone & Tom Dixon’ is open for the duration of Milan Design Week.
A video of designer Tom Dixon and Johnnie Walker Global Brand Ambassador, Tom Jones can be viewed here
IMAGE 1: Johnnie Walker® Global Brand ambassador Tom Jones and celebrated British designer Tom Dixon, OBE, pictured at the Johnnie Walker® Blue Label™ bottle art installation at ‘The RESTAURANT by Caesarstone and Tom Dixon’, part of Milan Design Week.
IMAGE 2: Johnnie Walker® Global Brand ambassador Tom Jones and Francesca Sarti, from the Italian food design studio Arabeschi di Latte, pictured at ‘The RESTAURANT by Caesarstone and Tom Dixon’, part of Milan Design Week.
IMAGE 3: Johnnie Walker® Blue Label™ takes centre stage at ‘The RESTAURANT by Caesarstone and Tom Dixon’, as part of Milan Design Week.
IMAGE 4: Taste and design come together with Johnnie Walker® Blue Label™ at ‘The RESTAURANT by Caesarstone and Tom Dixon’, as part of Milan Design Week.
About Johnnie Walker
Johnnie Walker is the world’s number one Scotch whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavours that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Platinum Label and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2014), making Johnnie Walker the most popular Scotch whisky in the world.
The Johnnie Walker, Keep Walking, Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Platinum Label and Blue Label words and associated logos are trademarks © John Walker & Sons 2016.
Enjoy Johnnie Walker responsibly.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com/. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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About Tom Dixon:
Established in 2002, Tom Dixon is a British product design brand. With a commitment to innovation and a mission to revive the British furniture industry, the brand is inspired by the nation’s unique heritage and produces extraordinary objects for everyday use. www.tomdixon.net/
Source: whisky Intelligence