Villiger Cigars North America Moves Into Miami Headquarters
When Heinrich Villiger, chairman of Villiger Söhne AG, Switzerland’s international cigar giant, took up a massive pair of ceremonial scissors amid festivities Friday night to cut a ribbon at the company’s new North American headquarters in Doral, Florida, the gesture was symbolic of more than just a new home for the division. Heinrich Villiger made his first trip to the United States in 22 years to announce a “new start” for the company’s North American unit.
“Now, we move back to our roots,” said Villiger of the division, which had started in Florida in 2001, but relocated first to Charlotte, North Carolina, under contract with Scandinavian Tobacco Group, and then to Richmond, Virginia, with Sutliff Tobacco. The new Villiger Cigars North America (VCNA) facilities, near Miami, have been open for about a month.
The move, which is part of Villiger’s corporate restructuring also brings a new president to VCNA, Rene Castaneda, as well a fresh sales force. Castaneda was previously the sales and marketing vice president for Miami Cigar & Co., a distributor of such cigars as La Aurora. Most recently he was vice president of sales and marketing for the Orleans Group International, a humidor company that also sells Dram Cigars for Whiskey, an effort that Castaneda led. The chairman introduced Castaneda as the best president VCNA has had, even in the short time he’s been there.